Emerging Professionals: Building Your Toolbox

Leveraging Strategic Marketing Ideas in Economic Development

Thursday, April 4, 2024
11:00 am - 12:00 pm


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The Building Your Toolbox series is especially for Emerging Professionals.  This quarterly series is meant to create an environment for economic development professionals to learn about relevant topics from industry leaders while also being able to ask the hard questions sometimes no one wants to ask. 

Join the Emerging Professionals Committee to learn from Warren Westcott, Vice President of Sales at Golden Shovel Agency as he shares his expertise. The session will cover:
  • Strengthening your organization's website presence
  • Implementing your marketing strategies
  • What to know in content creation
  • What kind of videos get the most attention?

There is no cost to attend, but registration is required.

Warren WestcottWarren Westcott has been with Golden Shovel since 2018 and brings over 25 years of sales, training, and marketing experience to his work. He has held a variety of leadership positions in advertising, digital marketing, video production, higher education, corporate training, and information technology. Warren is a graduate of Iowa State University with a Bachelor's in Mass Communications and worked at the Iowa Office of Economic Development (now the Iowa Economic Development Authority) in college. He is passionate about strengthening strategic marketing and communication tools for all economic developers and their communities/regions.


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