Tuesday, October 22, 2024
9:00 am - 10:00 am
Virtual
Join us for an engaging discussion on “Magic Words” by Jonah Berger
Almost everything we do involves words. Whether you’re persuading others, building stronger relationships, or motivating teams, language plays a crucial role. In this thought-provoking book, New York Times bestselling author Jonah Berger reveals how six types of words can significantly impact our lives:
1. Activating Identity and Agency: Discover how specific words empower us to take action and shape our sense of self.
2. Conveying Confidence: Learn which words boost credibility and inspire trust.
3. Asking the Right Questions: Explore how questions can lead to deeper insights and meaningful conversations.
4. Leveraging Concreteness: Find out how concrete language makes ideas more memorable and persuasive.
5. Employing Emotion: Understand the emotional impact of words and how they drive behavior.
6. Harnessing Similarity (and Difference): Explore the power of relatability and differentiation.
No matter your role, “Magic Words” provides actionable techniques to enhance your impact. Join us on October 22 for an enlightening discussion!
About the book
There is no cost to attend, but registration is required.